EX PROFESSIONAL ATHLETE.
NOW:

CREATIVE DIRECTOR
FOR SPORT & CULTURE.

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I do:
CREATIVE DIRECTION
STRATEGY
BRAND IDENTITY
SOCIAL STRATEGY

Which can include:
Ideation
Creative Concept
Scripting & Direction
Art Direction
Influencer Strategy
Social Concepts
PR Activations
Reading The Comments on TikTok
& More.

SPORT CULTURE MUSIC FASHION

SPORT CULTURE MUSIC FASHION

WORK:

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SARACENS

Saracens rugby players included in the Saracens rugby club rebrand.

REBRAND & SOCIAL IDENTITY
IN-HOUSE CREATIVE DIRECTOR

ENGLAND RUGBY

England Rugby Red Roses Rugby World Cup Campaign called For The Girls

‘FOR THE GIRLS’
RED ROSES WORLD CUP CAMPAIGN

CHELSEA FC WOMEN

Lauren James wearing a blue Chelsea F.C. jersey with the number 10 is celebrating on the field, smiling with her arm outstretched. Part of the Women's Super League campaign "You can't beat this CHELSEA FEELING."

‘YOU CAN’T BEAT THIS CHELSEA FEELING’
SEASON TICKET CAMPAIGN

A woman with glasses and a bun hairstyle, wearing a black uniform with a badge, holding her hand near her mouth in an outdoor setting with trees and a bridge in the background.

ABOUT ME.

I’m Flo(W).

A creative director & strategist with experience at leading creative agencies & the first in-house Creative Director of a rugby team - Saracens.

I create cultural relevance & meaningful impact through creative. Whether that’s scripting, supporting art direction, social concepts, PR activations or big ideas.

I also played a bit of rugby for 20 years & have a deep understanding of the opportunity to evolve the culture of sport.
Particularly, for women.

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LET’S CHAT.

Available for Creative Direction, Strategy, Brand Identity, Social Strategy & Double Espressos.

EMAIL:
FLOWILLIAMSCD@GMAIL.COM